Surgent's Building Your Personal Brand

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Professionals seeking to create their personal brand

• Recognize the relevance of a strong personal brand
• Understand how reputation, relationships, and other factors impact a brand
• Identify your personal brand and formulate actionable steps to build your brand

• The relevance of brand vs. reputation
• Key components of a personal brand
• Breaking down the who, what, where, when, why, and how of creating a personal brand

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